Dallis Bros. Coffee at Brasil: A Magical Journey
FOR IMMEDIATE RELEASE
CONTACTS: Marissa Nicolaescu
Macy’s Media Relations
Maria Benvenuti & Michael Gartenlaub
Benvenuti Public Relations
EXPERIENCE THE BEST OF BRAZILIAN GASTRONOMY WITH CHEF FELIPE BRONZE AND DALLIS BROS. COFFEE AT MACY’S BRASIL: A MAGICAL JOURNEY
NEW YORK, NY – May 10, 2012 –“Brasil: A Magical Journey,” Macy’s seasonal salute to South America’s most captivating country, kicks off at the retailer’s world-famous flagship at Herald Square with a Carnaval-inspired celebration featuring the fashion, food, music, dance and art of Brasil on May 15th. The enchanting evening will bring the best of Brazil to New York City’s most iconic department store for a unique cultural celebration at a spectacular gala that will feature the sights, sounds and tastes of Brazil.
From Bossa Nova and Samba to Capoeira, Macy’s Herald Square will set the stage for internationally acclaimed musicians Bebel Gilberto and Sergio Mendes, Globo TV’s famous telenovela stars Fiorella Mattheis, Raphael Viana, and pop music sensation Fiuk bringing the spirit of Brazilian culture to life. In addition to the festivities, the night will give back to the local communities in Brazil with a $50,000 donation to the BrazilFoundation and a silent auction benefitting the organization’s community led projects and efforts in empowering the region. A spectacular runway fashion show, an art exhibition featuring the works of 27 Brazilian artists and epicurean delights from Rio’s renowned celebrity chef Felipe Bronze will cap the evening’s celebration.
Providing a window into Brazil’s vibrant food and drink scene is renowned celebrity chef Felipe Bronze of Oro Restaurant in Rio. At the gala, he’ll present his re-imagined modern Brazilian cuisine. In addition, Dallis Bros. Coffee will serve a very special single origin coffee, Brazilian Fazenda Nossa Senhora Yellow Bourbon Micro-lot, from their proprietary farm in the Alta Mogiana region of Brazil.
Chef Felipe Bronze, a shining star in Brazil’s glistening culinary universe, combines classic techniques with indigenous Brazilian ingredients to create his interpretations of modern Brazilian cuisine. He attended the highly respected Culinary Institute of America, then staged at Le Bernardin and Nobu before returning to Brazil in 2001. He attracted the attention of journalist and gourmands for his work in several of Brazil’s top kitchens before striking out on his own to open Oro. Chef Bronze’s restaurant Oro, in Rio de Janeiro’s Jadim Botanico district, opened with the height of critical acclaim: He was named “Chef of the Year” by Veja Rio Magazine and Oro was proclaimed best restaurant in Rio de Janeiro by O Globo/Rio. Felipe is slated to star in his own cooking show on Globo TV Network, Brazil’s largest television station.
During the celebration, Chef Bronze will present regional Brazilian ingredients in unexpected forms, such as Feijoada Spheres, in which he transforms the homey national dish, a meat and bean casserole comparable to cassoulet, into elegant passed hors d’oeuvres. His menu for the evening draws on the culinary culture and singular ingredients of Brazil, including Brazil’s famous berry, açai in a surprising twist on the popular Brazilian beverage, açai and tapioca. Other featured dishes include rich braised pork belly perfectly paired with pineapple. Sweets include a luscious avocado cream with Brazilian nut praline and chocolate ganache tart. Chef Bronze will also take the stage for a demonstration of his modern technique with the preparation of Feijoada Spheres, and Nitro Caipirinha, a molecular gastronomic version of the classic cocktail featuring cachaça, the rum that can only be made with Brazilian sugarcane.
Adding to the culinary experience is Dallis Bros. Coffee, iconic New York coffee roaster since 1913. Showcasing the company’s deep relationship with Brazilian coffee, Dallis Bros. Coffee will serve a very special single origin coffee from its own state-of-the-art proprietary coffee farm, Fazenda Nossa Senhora Aparecida, located in Brazil’s Alta Mogiana region. The unique coffee, Brazilian Fazenda Nossa Senhora Yellow Bourbon Micro-lot, sparkles with plum acidity and notes of honey, graham and citrusy amaretto. The enthusiasm and expertise that Dallis Bros. Coffee has for the product of its farm in Brazil, shines through in every perfect cup.
Macy’s, the largest retail brand of Macy’s, Inc., delivers fashion and affordable luxury to customers at more than 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam. Macy’s stores and macys.com offer distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy’s is known for such epic events as Macy’s 4th of July Fireworks® and The Macy’s Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Building on a 150-year tradition, Macy’s helps strengthen communities by supporting local and national charities that make a difference in the lives of our customers.